Federal Premium Ammo has decked out two 48-foot trailers with products and interactive displays. These eye-catching mobile showrooms will be making 78 stops to Federal’s Premium Partner dealers nationwide. A full lineup of related brands, including Weaver scopes, binoculars, mounts, rings, bases and stocks will also be on hand for consumers to view, touch and most importantly try out themselves. Targets and shooting gear from Champion will be on display. Shotgun shells, slugs, rifle and handgun bullet breakdowns and prototypes will also be available to help hunters and shooters understand the importance of quality ammunition for every shot—no matter when or where it’s taken.
During the 2011 season, the trailers will be stopping at 78 different retailers across the country. One trailer is already on the move in Louisiana, and another is ready to kick off in Indiana in a few weeks. Stops in Florida and South Dakota finish the 35-state tour near the end of the year. Go online to check out the full trailer schedule, and see when one will be in your neighborhood.
Visitors can venture through these traveling showrooms and get a hands-on look at many impressive new products. Federal Premium will have the latest Prairie Storm, Black Cloud, Fusion loads and more on display. BLACKHAWK! will have tactical gear and SERPA holsters for visitors to test out. The newest DuraSeal targets and shooting accessories from Champion will be out for shooters to examine. Visitors can even look through the latest Weaver scopes and binoculars out of the back of the trailer.
Last season, the Federal trailers attracted quite a crowd—including one event that drew more than 100,000 visitors. Many stores hold special sales and offers when the trailers come to town. “The dealer trailers are a great opportunity for hunters and shooters to learn more about the latest new products,” said Dealer Services Manager Bart Biedinger. “We packed these trailers with a variety of products and displays to help educate consumers. They can look at, touch and feel a product, and then turn around and buy it right there. Of course, there are some excellent giveaways and specials as well.”
On top of all that … you never know what hunting celebs might turn up at the random trailer event here or there … hmmmmmm? You might just pick up an autograph or two.